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Impact on communities and individuals is the ultimate result of effective humanitarian action—reflecting long-term, positive changes in the lives of people reached by National Society services. This includes increased resilience, improved wellbeing, greater access to rights and services, and enhanced community capacity to cope with crises. Achieving impact requires aligning programmes with community needs, ensuring consistent service quality, and fostering inclusive, participatory approaches. It is the clearest measure of a National Society’s relevance, effectiveness, and accountability to those it serves.