Purpose & Strategic Importance
Once the National Society has drafted its strategic priorities, it can be very helpful to define a small set of high-level indicators for each one.
Core Concepts & Definitions
Why indicators matter
- Make priorities more concrete and measurable, rather than just broad statements.
- Help decision-makers test whether the plan is realistic and achievable.
- Provide an early framework for monitoring progress during the life of the strategy.
Activities & Decisions
From strategy to operations
Clear indicators also allow departments, branches, and teams to:
- Begin thinking about how to operationalise the plan.
- Shape their future operational plans and budgets around the agreed priorities.
By defining high-level indicators early, a National Society strengthens the credibility of its strategy and sets the stage for effective implementation.