Governance plays a vital role in making attraction a priority. By endorsing strategies, allocating resources, and holding staff accountable, governance ensures attraction is not an occasional campaign but a sustained organisational practice.
Key elements
- Approve national attraction strategies.
- Allocate budgets for outreach, campaigns, and youth engagement.
- Monitor inclusivity and diversity of the volunteer base.
- Champion volunteering in public forums and media appearances.
When governance actively supports attraction, it signals to volunteers and communities that their participation is valued at the highest level. Attraction becomes more than a project — it becomes part of the NS identity.
Examples
- Spanish RC: Governance committees review volunteer attraction data annually.
- Mali RC: Board endorsement of youth attraction strategy after 2020 review.