Attraction succeeds when the right people drive it. A mix of leadership, communications expertise, and grassroots volunteer representatives ensures strategies are inspiring, inclusive, and practical. Attraction is not just a communications job; it requires collaboration between managers, branches, and volunteers who know their communities best.
Key elements
- Volunteer Manager: Leads attraction strategy and ensures alignment with NS goals.
- Communications Officers: Develop compelling messaging and visuals.
- Branch Coordinators: Mobilise local networks and lead community-level outreach.
- Youth Coordinators: Drive attraction among young people, linking to schools/universities.
- Volunteer Ambassadors: Share authentic stories as peer recruiters.
When people at all levels take ownership of attraction, it feels authentic and connected. Potential volunteers see real faces, hear real stories, and trust the invitation to join.
Examples
- British RC: Volunteer ambassadors featured in national recruitment campaigns.
- Kenya RC: Youth climate leaders serving as peer recruiters.